What people are saying
"Any girl or woman in any sport, activity or social setting who desires beautiful, legit support without visible straps or bands will be part of the surprisingly large consumer group with pent-up demand for this technology. I'm curious to see which brand of intimates, dancewear or athleticwear figures this out first and pounces on a licensing agreement!"
LaJean Lawson
"Dr. Sportsbra," 40 years of research, design and testing experience
"Support in performance wear is often overlooked, yet it can make all the difference, not just physically, but emotionally too. Thank you for continuing to bring attention to these voices."
Interfiliere New York, the Premier Fabric and Sourcing Event for Intimates
"As a specialist bra fitter in the UK, I know about the huge need for a supportive bra to wear underneath many types of dresses, leotards and sports gear. The rules in these sports call for a smooth silhouette, but providing the right support is just as important. Well done, Celia!"
Underwear fitting specialist and founder of an inclusive lingerie boutique
"As a busty individual myself, it is hard enough to find a supportive bra, let alone one that stays invisible under a leotard. It is discrimination at its finest: I understand the drive for a certain aesthetic, but when no real options exist, it creates unfair barriers and fuels body shaming in an already critical world."
Fashion designer and brand consultant
"Fantastic! And just what I've been looking for! When and where will I be able to buy one?!"
Auctioneer specializing in luxury fashion and accessories, fashion stylist and historian
"It just blows my mind that regulations have no understanding of the athlete's needs. Once identified, any issue affecting performance both physically and mentally, not to mention deterring girls from participating in an activity, should be erased. Thank you for effecting a solution to keep girls and women in their chosen activity without detriment to their bodies and minds!"
Physiotherapist and former rugby player for the Irish National Team
“Such a relevant problem in aesthetic sports! A long overdue solution that will help athletes perform at their best. Looking forward to seeing the progress of this great idea!”
Businesswoman and former Team USA synchronized figure skater
“I know there’s a need for this. Ballet companies are going to love finally having a solution for all of the dancers who don’t feel comfortable in certain costumes. If I had had this, it would have made much of my costume design work a lot simpler.”
Former professional ballet dancer and ballet costume designer
“I remember doing gymnastics as a young girl, then wanting to quit because of the awkwardness in my leotard. It should never have come to that!”
Sports content producer and reporter